Posts Tagged ‘Learning’

CoolChip Technology Benefits from ZENeSYS Competitive Landscape Analysis Methodology

September 23, 2011 Leave a comment

On August 20th and 21st, 32 future management consultants from top Business Schools in India participated in a ZENeSYS Boot Camp. The objective of the  boot camp was to learn ZENeSYS Competitive Landscape Methodology and write the best analysis for CoolChip Technologies.

Winner of MIT clean energy award and recipient of a DARPA grant, CoolChip Technologies has perfected its patented technology for rapid heat removal from high performance computer chips. They are now ready for its next level of growth.

The participants in the Boot Camp were tasked with using the ZENeSYS Competitive Landscape Analysis (CLA) methodology to provide an unbiased assessment of CoolChip’s product features as compared to its competitors. Three teams from Boot Camp submitted their analysis in the final round which prompted the following response from William Sanchez CEO of CoolChip Technologies.

“We had the opportunity to benefit from their novel methodology for competitive landscaping. The ZENeSYS analysis will be very useful for CoolChip’s next stage of growth as we seek our next round of financing. In-depth understanding of the competitive landscape is curial for positioning our company. The ZENeSYS systematic framework provides a clear, concise mulch-dimensional presentation of the competitive landscape. The tool is a priceless piece of machinery for processing unwieldy amounts of information. The rapid report generation and high standard of quality make the market intelligence very valuable and a resource CoolChip will continue to use as we explore new market verticals and require comprehensive analysis on incumbents and new entrants.”

About ZENeSYS Competitive Landscape Analysis (CLA): A methodology that has been perfected over two years to get the most up-to-date snapshot of market conditions as it relates to a client’s specific product or service. The methodology uses a framework based on competitor goals and customer’s preferences to synthesize news, blogs, forums, white papers, patents, press releases, testimonials, product literature, industry reports, books, and journals to identify best practices and opportunity areas. Startups develop insights for growth and investors get an unbiased assessment of investment risk.


Lack of early insights in startups impairs profitability

January 24, 2011 Leave a comment

Here is a Startup conundrum. “If startups knew today what they will find out five years later, they would reach profitability sooner”. If we plot a curve for two key indicators – operational cost factor (OCF) and clarity of vision (COV), it would look like this.

Improving efficiency with clairty of vision

At inception, the operational cost factor is high. Startups could be spending money on wrong things as the clarity of vision is poor. As clarity of vision improves slowly – mostly by trial and error, they become more efficient and cost of operations start to go down.

What can be done to improve this? The answer is simple. Study the market, take an objective view and make the necessary changes. This rarely happens because founders have a hard time justifying the money for market researchers and strategic advisers.

Are there are any recent founders out there listening, let us know what we need to do to convince you!

Sponor a Consulting Skills Competition to get your answer

January 20, 2011 Leave a comment

Do you have a market research question that you need answered?

Sponsor a consulting skills contest on our network of 600+ eager consulting fans from leading B-Schools and young professionals. The competition objective is to test the ability to use the tools and methods that is being taught at ZENeSYS. Expect around 20 to 25 contestants enter the competition. We will shortlist the 3 best entries and send it to the sponsor.

You the sponsor, decide the winner and enjoy the insights!

How to sponsor the competition

  1. In one sentence tell us what you are trying to accomplish.
  2. It needs to be a well defined goal or objective e.g.  you are a manufacturing firm looking to setup a new unit in a different country.
  3. Name 3 to 5 competitors in your industry
  4. Send an email to or see our website to see who we are

What to expect in the report

  1. A 25 to 30 page powerpoint report
  2. A set of best practice ideas for accomplishing the goal
  3. A set of opportunities and risks involved

How the Competition is Administered

  1. The assignment will be thrown open to more than 600 eager and motivated candidates.
  2. Approximately 20 to 30 candidates take up the challenge and work on the assignment.
  3. Out of the submissions, ZENeSYS will shortlist the three best submissions and send it to the sponsor
  4. Declare the winner (the best amongst the three)
  5. Sponsors keep all three reports

Cost of Sponsoring

  1. $ 500

Time to complete competition

  1. 4 weeks


  1. Sponsoring organizations can choose to remain anonymous