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Competitive Landscape Analysis Consulting Case Competition @ ZENeSYS

January 29, 2011 Leave a comment

The following case competition starts today which is open to more than 590 members on the ZENeSYS consultant network at www.zenesys.org.

The objective of the completion is to demonstrate potential in researching and analytical thinking capability. Participants have been tasked with learning and applying ZENeSYS Competitive Landscape Methodology. This methodology was developed last summer by a team of IIM-C interns at ZENeSYS to identify best practices and opportunity areas by analyzing market leaders in any given segment.

The CASE: You have been hired by Sunrise Fashion Garments India Pvt. Ltd to help them with growing to the next level. Sunrise specializes in manufacturing designer clothing for women. Sunrise gets orders from designers, sources the material and manufacture the garments to specifications. Right now their sales is about 8 Cr in annual turnover by supplying to small fashion designers and small brand name retailers. They want a 3 year plan to grow three times in size. They need help with raising capital, build a new manufacturing facility and launch an aggressive sales and marketing campaign to accomplish their growth target. You work for ZENeSYS and plan to use their Competitive Landscape Analysis to determine the Best practices and Opportunities for reaching their growth target.

We will publish the winning entry here in 3 weeks time.

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