Posts Tagged ‘B-Schools’

Businesses should NOT ignore business schools

January 26, 2011 Leave a comment

An article in the Financial Times today reported that The Academy of Management claims research done by business schools is irrelevant. The three reasons quoted were that management is not a professional qualification second, its not a science and third, it tends to engage in the kind of research that universities expect them to. While the first claim may be true I don’t think the three reasons given are the reason why business schools are getting ignored.

In my opinion, business school faculty and students are a massive bank of mind power that is woefully untapped by businesses. Perhaps its the fault of the business schools that they are not marketing themselves properly to make the businesses community realize how much they can contribute.

Here are three good reasons why businesses should (and I speak more for the business school students since we work with them all the time) should be tapped for their research capabilities.

  1. Commitment: B-School students are hard working eager minds who have made a conscious commitment of time and money to learn business. In creative professions recognition is far more valuable than money. If artists were to enter profession for the money, there would be no art in this world.
  2. Environment: They have the time and perfect environment to think and be creative. Creativity has a certain spontaneity to it. If a management thinker can can hatch one idea in a week, we cannot take 5 and expect them to create one in a day – and most students we work with, work seven days a week!
  3. Resources: They have the resources and collective power of teams. Their access to online and offline information, academic mentoring and the community of friends to work in a team makes it ideal for researching and analyzing any issue under the sun that businesses are facing today.